Google Consent Mode V2: It’s More a Requirement Than an Option

Google Consent Mode V2

Google Consent Mode V2 refers to an updated version of Google’s Consent Mode, which was initially introduced to help website owners and advertisers navigate the evolving landscape of privacy regulations such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The original Google Consent Mode allowed website owners […]