The Case Study of NFC TAGIFY

Helped recover declining eCommerce sales and achieved up to 7.3 ROAS through strategic Google Ads optimization and performance-focused consultancy.

The Client : NFC TAGIFY

Industry : Technology / eCommerce

Services : Paid Advertising, Marketing Strategy, Measurement and Tracking

About The Client
NFCTagify is a technology-focused eCommerce brand specializing in NFC business cards, smart tags, and modern digital networking solutions. The brand primarily serves businesses and professionals looking for innovative contact-sharing and smart identification products.
Which Problem Did We Solve

The client was experiencing declining traffic and stagnant sales performance. While their internal team was actively handling SEO, organic traffic and overall sales growth had started slowing down. They needed a strategic performance marketing solution capable of improving sales efficiency and creating a scalable paid acquisition channel.

Platforms
Google Ads, Meta Ads, Google Analytics, Google Tag Manager, Locker Studio, Google Search Console, Youtube Ads
How Did We Solve

We approached the project through a consultancy-led performance marketing strategy focused on profitability and scalable acquisition.

  • Audited the existing digital marketing and traffic structure
  • Identified opportunities within Google Ads for high-intent purchase traffic
  • Structured performance-focused advertising campaigns targeting relevant search audiences
  • Optimized campaign bidding, keyword targeting, and audience intent
  • Implemented data-driven optimization and performance tracking systems
  • Focused heavily on ROAS-based campaign decision-making rather than vanity metrics

This helped the brand build a stronger paid acquisition channel alongside their organic traffic sources.

The Result
  • Successfully improved overall campaign efficiency and sales performance
  • Achieved up to 7.3 ROAS, significantly outperforming the initial KPI target of 2.5 ROAS
  • Helped stabilize and improve the client’s eCommerce sales momentum
  • Established a scalable framework for long-term paid advertising growth
Testimonials