The Case Study of Exela Technologies Ltd.

Reduced acquisition costs by 30% while outperforming four global agencies in a competitive European B2B SaaS market.

The Client : Exela Technologies Ltd.

Industry : IT and Technology

Services : Paid Advertising, SEO, Marketing Strategy, Measurement and Tracking

About The Client
Exela Technologies is a global leader in business process automation, serving over 4,000 clients across 50 countries, including more than 60% of Fortune 100 companies. Their Digital Mail Room (DMR) solution is designed to streamline document processing and improve operational efficiency for enterprises.
Which Problem Did We Solve

Exela needed a scalable and cost-efficient lead generation system for their Digital Mail Room product across the European market. The challenge was not only generating leads but ensuring high-quality B2B prospects while maintaining strict cost targets in a competitive SaaS environment.

Platforms
Google Ads, Meta Ads, Google Analytics, Locker Studio, Google Search Console
How Did We Solve

We designed and executed a full-funnel digital marketing strategy combining paid media, organic growth, and advanced tracking systems.

  • Built a multi-channel acquisition system using Google Ads, LinkedIn, and Meta platforms
  • Implemented advanced tracking using GTM, GA, and conversion APIs
  • Developed SEO strategy, including keyword research and content creation
  • Launched remarketing campaigns to capture high-intent audiences
  • Designed and executed multi-step email nurturing campaigns
  • Created a real-time performance dashboard using Looker Studio for decision-making

This approach ensured continuous optimization and data-backed scaling.

The Result
  • Achieved 30% lower CPC than the client’s target benchmark
  • Maintained a highly efficient CPA of $2.90
  • Ranked as the top-performing agency in the European region, outperforming four other global agencies
  • Successfully managed campaigns for 2.5+ years with consistent performance
Testimonials