Is it hard for you to incorporate socializing and business all together when it goes against the very grain of what you have been taught? Most of feel that when we are tending to our business this means getting down to work and no time for chit chatting. While this may be true, when it comes to the web and business it is a whole different story.
In the on land world you could say that its your sales people who are the social media gurus, but online it often means the owner and operator of the business has to take on social media responsibilities. If you understand why and the purpose then it makes it a lot more comfortable for you.
Your social media resources:
The first you are going to think about is Facebook, but there are a lot more social media platforms out there waiting for you that can bring you some good business and get your brand known.
And lots more
Social Media approach…
Now this is great you have lots of resources but very little time and besides what do you socialize about?
Social media platforms should not be looked at as a selling platform. If you approach them with this perception then you are not going to get the benefits that this type of marketing has to offer. You need to look at as a way of getting yourself and through you your product and services known. Think about if you were in a group of people that you had just met. Someone talks about their dog having a real problem, perhaps a skin rash. Now you happen to know about a fantastic product that can correct this very problem. You would most likely want to share your knowledge about this with them. You would be excited because you are familiar with the topic and you may have the answer. This is similar to what your social media approach would be.
You listen, you interact, and you respond when and where you can. It is an information sharing marketing method, not a sales platform.
So what this means is you need to be socializing in the right groups, and each of these social platforms has their own groups that you can reach out to that would be related to your specific product or service. But first just like in our example, the people you are talking to would have to trust you, and it takes time to build that trust in the social circles.
This is usually the stumbling block for most business owners. They just don’t have the time to reach out to all these different social venues even though the posted conversations on each of these is short and sweet.
Using social media management services can be the affordable solution. This is where an expert in social media will run your social marketing campaign for you. On a timed basis each week this pro will post to the social venues that you have chosen, and they will build the trust and credibility in you that you need to make the social market part of your customer list.
Not only do you need social media management to help scale up your sales, you also need it to prove to the search engines that you play a prominent role on the internet in your specific niche. These search engines use the social media interaction as a measuring tool as to how popular you really are. If the social network likes you then the search engines should too. It can mean better ranking and placement of your website and content, which in turn means more traffic.
In future posts we will talk about each of the social media platforms in detail. In the meantime if you are ready to get started with social media management then check out our service packages that we have available for you. They are designed to be customized specifically for your specific needs. Here at Krypton IT we believe that every client must be treated as an individual that has something unique to offer their target markets.