We are living in a business era of marketing and promotion. The more face value you have, the more expensive you are! Every business is looking for new ways of promotion to win the competition. And when the media is the internet, there are too many options that you can get confused about easily.
Blogs have never been into the limelight due to its casual nature. Blogs are supposed to be for general readers and knowledge seekers. And that is the magic formula! Business is all about general people as they are the prospective customers, right?
47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
37% of marketers say blogs are the most valuable type of content marketing. (Source: BlogHer)
By 2017, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
92% of companies who bl og multiple times per day have acquired a customer from their blog. (Source: HubSpot)
Yeah! Those are truths. It should not give you a heart attack but a bit of sadness if you are not using blogs as your marketing tactic yet.
A natural question comes to mind when you are so much biased to blogs. Which is –
You can always use other methods. But you must compare the outcomes to get best ROI. Also, each method and tools available in the market have distinct features and usefulness. Now the very next question comes into mind is –
I would say the blog is more a must thing rather a choice. Let me give you some points to defend my judgment.
81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
Blogs are more like free thoughts, reviews, emotions and informal texts which contain information people love to read and consider as a source of easy knowledge. Blogs have the power of winning the trust of the audience since they are written mostly with an objective of general knowledge share.
61% of U.S. online consumers have made a purchase based on recommendations from a blog. ( BlogHer)
On the internet, people take a decision of purchasing a product when he/she is convinced reading texts/blogs about it. Mostly reviews and knowledge sharing posts. So, a business owner can always use blogs for increasing his/her sale.
Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)
Blogs are the source of easy knowledge. When you share knowledge about the industry/product/service, it shows how good the company/business is in its area of business. And, that is something builds the good will/impression for the company.
B2B marketers who use blogs generate 67% more leads than those that do not. (InsideView)
Blogs could be the best weapon for generating leads which could be used for increasing sales. A simple lead generation form as an inclusion of the blog can do this easily. But, the blog has to be something important and useful to read. Your audience gets impressed and leaves hi/her email address as fruit, Hola!
Blogs are cheaper in price comparing to other text formats like sales copy or newsletter(Though those are also important and useful) when you hire a writer(me!).
Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.(HubSpot)
Other than that, if you are running a PPC campaign, the network will charge you for each impression or click, right? Now think about a blog, you pay your writer once to craft it and publish, after that you can eat the fruits for free till the world ends. That is helpful for a much better-pointed investment. (Yeah, there is a bit of my promotion lol)
Google is The BOSS!
On average, companies that blog receive 434% more indexed pages. (HubSpot)
Blogs are the most favorite content type of Google. Google focuses on general audiences, and blog is something written for general audiences. Besides, a blog campaign using targeted KWs can boost a company’s SE rank, and that is not magic. Secrets behind are –
- Blogs are something people share on social medias.
- Blogs are something people hit like for.
- Blogs are something people like to refer to their friends when it is something useful.
- Blogs are something people read more than any other texts available on the internet since they are considered non-commercial.
The Color is always More Appealing Than Black and White!
Nowadays the blogs have become far more powerful with multimedia contents. Attractive banners, infographics, and even videos are getting used for serving information in a much smarter way. When you are pointing your audience with different senses, the possibility of convincing the audience increases in many times, makes sense right?
More Options Mean More Useful!
In today’s word, the blog has different formats. Text, Image, Audio, Video, etc. Each type has its power of the engaging audience. It will be your decision which one you need in a certain scope. When you have more than one option, you can make more suitable use of that tool.
Bored and tired of reading? Too lengthy? Not my fault! You wanted the proof lol. Those points should earn me some blog writing orders by now! lol.
Now The Challenging Part!
The statistics I have shared by now should tell you that smart business already using blogs to generate more sells. And certainly, some of them are your competitors. Now how to defeat them? Good question when the answer is “Smart Blogs.” If you are different from the crowd, you will always grab the attention. That is the trick; you have to focus on the innovative ideas when you or your writer is crafting a blog. Always make your blog interesting with images, videos and even audios in some cases. Study your audience’s psychology so that you know what you need to add and what not on your blog.
In the business world, winning is all about right investment following innovative ideas. Your business ideas should have a source of your target audience’s psychology. If you know your market; you know what to sell and how to sell. And, right kind of blog campaign could be the answer of ‘How.’
If you need any help regarding content writing or digital marketing or any consultation, I would love to come forward. You can send your queries through the RED BUTTON called Free Quote top right on this screen. I will get back to you.
Thanks for reading my post, it means a lot to me 🙂
According to a report conducted by Technorati back in 2013, blogs have a big influence in the buyers purchasing decision of 31% buyers. Moreover, the owner of Crazyegg, the renown Internet Marketing guru Neil Patel reported having received over 100,000 visitors to his blog in less than a year. Thanks to his consistent blogging !!!
Blogging emerged as a platform or cyberspace where people could express their opinions or share their daily experiences. Yet, over time, blogging got to become the ultimate online tool for traffic generation.
Business owners may have different purposes when keeping a blog. Some focus on providing information, other on interacting with their customers, some others to establish their brand or name. In all cases, the underlying purpose of a blog is the promotion of services or products. This can be successfully achieved if the blog is properly managed.
A few years ago, being an Internet marketer was easier. Social media were a golden goose, and having a good Facebook page with a considerable amount of likes was all you needed for a successful media strategy. However, Google has been changing its algorithm, and organic reach on Facebook has suffered a noticeable decline. Although social media presence is still mandatory, it´s not enough. So, counting on a website, having corporate accounts on the different social media are basic online tools, but having a blog or a blog section within your business website is what can make the biggest impact when it comes to positioning your business and attracting visitors.
Let´s overview the ways a blog can actually lead you to commercial success:
1- Ranking high with great content!
Search engines, such as Google, adore new content! Your blog posts need to provide useful content, be reader-friendly and be search engine optimized. Basically, besides providing catchy and valuable content, SEO concepts need to be applied in each blog post to help your site rank within the first results for the proper and relevant keywords.
2-Get ready to receive a load of visitors!
Publishing informative and/or entertaining articles will increase users trust as well as traffic to your website. A good blog posts author will take advantage of inbound links to direct your visitors to the main pages of your website. Additionally, the more new content you upload, the more chances you will have to reach more public and increase traffic to your website. Not to mention, of course, that consistently uploading optimized content to your blog will contribute to point 1 too!
3-Let your blog create your reputation
Typically, people don´t type the name of a company. They usually end up on a company´s website when searching for information or solutions to a particular issue. “How can I…?”, “Why…”, “How To…?”, “What is the best..?”. Regardless of your business field, if you can answer their questions, solve their needs, you will be positioning yourself or your brand as an expert. You will be building trust on the information you provide and, consequently, on the products or services you offer.
Providing quality content is vital. It´s not about writing about the wonders of your products or services; it is about giving the readers the information they need. If you build trust providing valuable information, you will soon establish your business as a leader in the industry, no matter how small your business may be.
4- Blogging to gain clients´ unconditional loyalty
Through an active blog, you can interact with your visitors. You can engage them to comment on your post by asking them for their opinions, or simply allow them to make comments, ask questions or give feedback. Reading and responding to your visitors ´comments and questions will create affinity and rapport while providing you a valuable insight on your visitor’s opinions and needs. Furthermore, you can even use your blog to try new ideas and get instant feedback.
Lee Oden (Digital Marketing strategist, author, and speaker) once said: “Content is the reason search began in the first place.” So, people browse primarily searching for content. And given considering that there is a constant bombarding of new content filling the cyberspace, it is providing the best possible content what can make a blog reach and retain visitors.
Here lies the importance of taking the most advantage of every uploaded blogpost. No one can afford to risk a reader because of bad content. To make a simple post a real Internet marketing tool, it is then crucial to let an expert do it. An experienced content writer knows how to present interesting and valuable information while making the post engaging and reader-friendly. Also, a professional content writer will apply the best and latest SEO practices to make the website rank on the first pages, thus reaching the largest amount of readers.
Each reader – or visitor- is a potential client. So, would you risk not reaching them because of poor content?
A leader in any business area knows the importance of delegating. Learn from the leaders, and delegate each task of your business to an experienced professional. Apply this to blogging too and see your business grow!
When you see many businesses on the Internet today it leads one to thinking that it really is an easy task to get a company going on the web. While it is certainly different than building a business on land, it does come with its challenges. There is a lot more learning when it comes to setting up your company on the Internet, and it certainly has its fair share of frustrations. Often what happens is, a new “soon to be” web business owner will enthusiastically work on their site for weeks or even months, and then all of a sudden launch day arrives. The owner then sit back and excitedly awaits for the multitude of traffic that he or she is sure that the site is going to generate. Days go by and traffic trickles in with new visitors adding up to one or two per day, and the new site owner is absolutely devastated.
So how does one go about unlocking the mystery to creating a simple money making online business?
Questions similar to this are common ones that are presented to Krypton IT on a regular basis. We make every effort to answer our client’s questions to help relieve their frustration and get them set on the right path to generate leads, that in turn will generate the money that they’re expecting from their business. By joining our newsletter you too will get many of the answers that you are looking for to help scale up your business. All you need to do is fill out easy form here, and as a special gift to get you started you will receive our exciting report on “Unlocking the Mystery to a Simple Money Making Online Business”. Now we know you may be skeptical because of the hordes of junk mail that comes to your inbox. We guarantee you that we will not bombard you with useless materials or take up too much of your time with our newsletter. However, you are sure to find that that the tips, hints and information that this monthly newsletter will give you, will surely help you in many different areas of making your business a success.
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