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car dealership seo

We are today living in a world where people prefer to ask Google about pretty much anything they want to know. This means that a simple 2-inch ad on top of your Google search result typically works far better in terms of your car dealership marketing efforts than the huge signboard in front of your car shop. Traditional ways of doing marketing are time-consuming, labor-intensive, slower and less effective when compared to digital approaches like SEO for car dealers, as people nowadays prefer to check videos and user reviews online before they reach their final decision whether or not to invest in something. If that something happens to be a new car, the importance of automotive digital marketing becomes even more obvious.

car dealership seo car dealership seo Why Digital Marketing is A Must For Car Dealerships in 2018 1 6

The real question here is not merely whether or not you need digital car dealership marketing for your business; it’s why you definitely need it. There are hundreds of reasons for this, two of which are particularly important and are as follows:

  1. Be aware of the current situation – the entire world is becoming more and more digital. The TV, radio and newspaper ads and marketing strategies that used to work in the past are nearing their extinction as digital forms of advertising and attracting customers continue to take over;
  2. The car dealership industry is already pretty digitally advanced. The competition and market leaders of your segment already boast pretty impressive automotive digital marketing strategies and setups, courtesy of professional and specialized automotive SEO companies. Here goes a summary of the champs of UK Automotive industry. Take a careful look at the table and it will tell you how they are the bests of the market.

 

Company Name Google Ranking Facebook Page Twitter Youtube Google PPC Blog Section Mobile Website Backlink
Cargiant 1 YES YES YES NO YES YES —–
Auto Trader UK 2 YES YES YES YES NO YES 284k
motors.co.uk 3 YES YES YES YES YES 136
Hiltop Motors LTD 4 NO YES YES YES NO YES 12
globalcars 5 NO NO YES YES NO YES —–
woodsidecars 6 YES NO NO NO NO YES 62
5stardealer 7 YES NO YES YES NO YES 4
driveawaydealsltd 8 NO NO NO NO NO YES 2
mayfair prestige uk 9 YES NO YES NO NO YES 5
McCarthy Cars 10 YES YES YES NO NO YES 1.2K

If you have noticed carefully, you should see that the market leaders are pretty vibrant on the web. They are using the power of search engines and social media. We picked these car dealers from the list following one single KW on Google “Top car dealers in UK“. Now if you are not on that list, I am sure you have started to realize why you are not there. To make the realization a bit more clear, have a look at their stats and you will know why these awesome top car dealers are investing in digital marketing.

A point popped up into my mind: If a person planning to buy his/her next car and start searching with ‘Top car dealers in UK‘ just like me, will you ever be able to have that customer if you are not appearing in that list?

    • “Car buyers spend 59% of their time online researching;” (Autotrader)
    • “When researching online, 46% of car shoppers use multiple devices;” (Autotrader)
    • “Most car buyers are undecided at the start of their shopping process. When they first begin to shop, 6 out of 10 of them are open to considering multiple vehicle options;” (Autotrader)
    • “Third-party sites are the most used sites for car shopping, used by 78% of shoppers;” (Autotrader)
    • “The top five activities conducted online by car shoppers include researching car prices (71%), finding actual cars listed for sale (68%), comparing different models (64%), finding out what a current car is worth (63%), and locating a dealer or getting dealer info (46%);” (Autotrader)
    • “Among automotive internet shoppers, 22% use a social media site as a source while shopping for their new vehicle, up from 16% in 2015. The most popular social media sites used by auto internet shoppers during the shopping process are YouTube (13%), DealerRater (7%) and Facebook (5%).” (D. Power 2016 New Autoshopper Study)

Why Do Car Dealers Need Digital Marketing On Top Of Their Traditional Marketing Strategies?

The simple fact of the matter is – if you’re not using digital channels in your marketing plans, you are losing out big time. Auto dealerships simply cannot profit from traditional marketing nowadays as was the case in the past. They NEED the help of automotive marketing agencies. In fact, according to research by DealerSocket, “…traditional advertising methods like billboards, TV ads and radio spots bring in an average total profit of $1,702 per vehicle. On the other hand, digital marketing channels and strategies bring in $2,514 per sale,” which is almost double. This means that dealers must go digital work with professional automotive SEO companies in order to target and successfully acquire new auto customers because consumers are increasingly researching and shopping across digital channels.

Here is a brief visual comparison between traditional and digital marketing methods as they pertain to the automotive industry:

Traditional Marketing Digital Marketing
Interacting with your audience and potential car buyers is slow and very difficult. Thanks to instant messengers, email and social media comments, dealerships can instantly connect with their targeted audience and increase car sales.
It is nearly impossible to measure car advertising success empirically with older methods such as handing out brochures and ads in the newspaper. You are able to instantly measure and view all of the information – from bounce and conversion rates to the number of visitors and tools like Google Analytics. This allows for studying the success of car dealership ad campaigns and adjusting them any way you see fit.
Even if your business is not restricted to a local-sized area, traditional automotive marketing only succeeds in reaching a local or regional audience at best most of the time. Online automotive marketing allows you to tailor your campaigns to specifically target and reach a number of different countries, regions and even demographics. This means you’re able to cater to your specific car buying audience very precisely.
Television and newspaper ads are very costly for automotive advertising, which is also the case with paper and printing costs. The same goes for the costs of distributing ad material. Digital marketing is incomparably more cost-effective and allows the ads showcasing your dealership to be seen by a much broader audience. This means a lower portion of your budget brings in more business, which translates into a far better ROI.
Ever heard of a car dealership’s paper brochure going viral? No, and you’re not going to because that’s not going to happen. Ever. Digital marketing is ideal for increasing awareness of your car dealership. Creating easily-shareable, high-quality content is important and easy as Facebook users generate 4 million likes each minute. With over a billion users, the opportunity for growth and engagement is almost infinite.
Using billboards, newspapers, and radio to place car ads can not only feel like a nuisance for the most part but is often simply ignored by the targeted audience of prospective buyers. Online ads and posts showing what your dealership offers allow your targeted audience much more choice – they have the power to decide whether or not they want to see your car ads and comment on them or not.

How Risky Is It To Invest In Digital Marketing For Your Automotive Business?

It is very difficult if not borderline impossible, to accurately estimate ROI when it comes to traditional marketing methods. You have no way to collect data without using surveys because you’re unable to monitor your audience in real time. This means that you simply cannot edit your campaigns momentarily in order to cover up past decisions and choices. All this means that investments in traditional marketing are not only higher, but more difficult to control as well.

Conversely, the scenario is almost exactly opposite when it comes to digital marketing, especially campaigns crafted with the help of expert automotive marketing agencies. You are not only able to control pretty much every aspect of your campaigns but edit them instantly at the same time. You have the ability to collect in-depth data, numerous feedback and automotive SEO reports can be used to guide your decisions in terms of the next best step in almost every situation. Simply put, you’re able to know everything about your audience and their tastes, preferences, and interests. This is an immeasurable help with your product development and subsequent marketing strategy.

The point is – specialized, automotive digital marketing allows you to be in control of every single thing. Most importantly, however, it allows you to be in complete control of your investment. You always have the ability to set a fixed budget for your ad campaigns and secure it additionally with super-sharp audience targeting. You’re able to target the gender, age, location, interest, keywords and so many more aspects of your audience, meaning your investment is used in a much more secure and optimized way. This results in a much more certain ROI.

Here’s a graphic representation:

car dealership seo car dealership seo Why Digital Marketing is A Must For Car Dealerships in 2018 2 1

The image means that 80% of the shopping touchpoints are DIGITAL. There’s a total of 24 touchpoints standing between the initial car-shopping phase of the user and their actual visit to your dealership lot. Out of the 24 touchpoints, as many as 19 are digital. The major ones include Google or search engine query (as a result of car dealership SEO), a financing calculator, an OEM website, your dealership’s website, Google reviews of local dealerships and ads.

The Importance Of Google Top Ranks For Increasing Your Sales Locally

Let’s try to answer this question with some more official (and third party-sourced) statistics:

  • Google is responsible for 96% of all smartphone search traffic, as well as 94% of total organic traffic;
  • 18% of all local searches lead to a sale within one day. What’s more, 72% of people who visit a physical location will choose one within 5 miles of their original location;
  • Search engines drive 93% of all website traffic.

Think about this for a second: whenever you type something into Google, which links do you click on? In other words, do you scroll all the way over to the 10th page or do you maybe explore the top 5-6 links on the first page at best? Exactly. Now think about all those people who are thinking about investing in a new car and are using the same logic when searching on Google. What are the first websites they’re almost certain to visit? The top-ranked ones, or in other words – those that have invested in car dealership SEO. So, if you were to have a website for your car dealership business near the top or at the top of Google searches, surely you can already imagine the prospect of increased sales that would come as a result. Simple math, right?

Another very important thing: LOCAL rankings are super-important for your car dealership website. Why? Because no customer will go to Montreal to buy a car if they live in Calgary. They will be looking to buy a car with minimum hassle, i.e. from a dealer that’s in their neighborhood. This means that when a customer types in “Best car dealer in Calgary” into Google, for example, your website needs to come up at the top of the search for obvious reasons.

Does Your Website Follow The Frame Of SEO? How Can A Proper Analysis Help You?

The frame of SEO is actually something like generating reports for your business based on your website. The reports themselves may appear overly technical, but that’s not the case if you just devote some careful attention to them. Brimming with numerical data, these reports can provide you with absolutely everything you need to know about your current presence on the web. More importantly, they’ll also tell you what needs and can be done to improve your online presence and overall car dealership marketing strategy.

The absolute best part is, you’re able to know who exactly is visiting your website, how long they’re staying, which car posts they’re visiting, which ones are visited more frequently, which ones less frequently and plenty more information. This sort of automotive SEO data is crucial for understanding your potential market better and you’re able to use it for better planning, monitoring and tracking your progress. Such a detailed analysis and reports will also provide you with technical data about your website, which can be very helpful in examining the health of your site and whether or not you need to apply any changes like investing in professional SEO for car dealers.

Another reason why this data is so incredibly important is because Google actually won’t rank a website that’s not technically sound. Put simply, a website needs to be relative to the subject, user-friendly, fast-loading and free from molecules codes in order to rank and rank high. The content on your site must be presented in a way that’s friendly for both Google and your targeted audience.

Here are some more stats: “Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.” That provides the opportunity to think about a very important question at this point:

Is your website user-friendly and fast-loading? Is it a friend of Google?

Why Is It Important That Your Website Is Smartphone- And Mobile Device-Friendly?

“82% of searchers will use their phone to help them make a decision about an in-store purchase.”

Google actually follows certain standards and procedures when it comes to how it ranks websites. One of the most important considerations is whether or not a particular website is mobile device-friendly; yet another aspect where car dealership SEO can come in handy. The reason for this is pretty obvious: we’re living in the age of “Mobile-geddon” and everything from your content, marketing messages and overall website simply MUST be optimized for mobile viewing. Consumers that visit non-mobile-friendly pages or sites quickly leave in search of a competitor who can deliver a more optimized mobile experience.

Doesn’t sound plausible? Here are some stats for the sake of argumentation:

  • Research by Cars.com shows that “63 percent of car shoppers examine merchandise online via mobile while physically shopping at an auto lot;”
  • “Of the mobile content sought out by these shoppers, 51% pertains to price, payments, and offers, and 29% is inventory information. These numbers indicate that large numbers of customers are relying on mobile not just for preliminary research, but also as they make final decisions about what to purchase and where;”
  •  Another, D. Power 2016 New Autoshopper Study, states, “More than half (53%) of automotive internet shoppers use a mobile device in their quest for automotive information. For 2016, smartphone usage surpassed tablet usage (37% vs. 33%, respectively). The use of desktop or laptop computers remains most common at 92%, but has been steadily decreasing from 99% in 2012. Consequently, the proportion of time spent shopping on mobile devices continues to increase, with 33% of the total shopping time now conducted on a mobile device.”

What does this mean? It goes to show that mobile has never been more important for car dealerships based on the increasing use of mobile throughout the purchase journey, from initial research to final purchase. What that in mind, here’s another important question for you:

Is your website mobile-friendly? Is it responsive? Is everything clearly visible while browsing from a phone?

Social Media & How It’s The Next Big Pond To Fish For New Car Shoppers

“1 in 4 car buyers talks about buying a new car on social media, with 38% of them saying they will consult social sites before they purchase a vehicle,” according to CMO Council.

Social automotive customers are also very fond of Facebook, with “84% percent of them being present on the social network and 24% of them having used Facebook as a resource for making their vehicle purchases.” When looking for ways for the automotive industry to connect with new car buyers, social media is a hugely important funnel. Why is that? Because social media is brimming with real-time purchase indicators, in addition to allowing dealers to build loyalty to their brand, influence purchase decisions and improve the overall customer experience.

When looking to make the most of social media channels, focus on different ones and share plenty of engaging content throughout different social media. Also, make sure post pictures of inventory, engage in conversations on your social pages, monitor social reviews and ALWAYS have your contact information easily accessible (phone, email, hours and location).

That being said, consider the following questions when examining your website and online marketing strategy:

  • Does your dealership business have its own YouTube channel?
  • Does it have its own Facebook page?
  • Are you posting on these social media sites regularly?
  • Are you posts optimized for the correct keywords?
  • Are they properly targeted?

Consider That Prospective Car Buyers Are Looking To YouTube To Examine Car Reviews

As aforementioned, having your own YouTube channel is essential for growing your business and acquiring more new customers. Doesn’t sound right? “A research that Google commissioned from Millward Brown Digital indicates that 70% of people who used YouTube as a part of their car buying process were influenced by what they watched and viewed on YouTube of test drives, features, and options, and walk-throughs have doubled in the past year.” Hopefully, you’re not missing out on that 70% percent of your target audience!

Building trust is always done best with reviews, but one must not forget SEO for car dealers as well. Written reviews are already pretty convincing, so imagine how effective videos can be. A picture speaks a thousand words, a YouTube is rightfully viewed today as the second-biggest search engine in the world. Google is actually encouraging people to generate videos, which leads to running ads on YouTube being one of the cheapest marketing strategies to date. There’s ample potential in there that’s just waiting to be benefitted from.

Does your business have its own dedicated YouTube channel?

The Overall Importance Of Social Media Marketing & The Different Effects It Can Have

“Close to one half of the world’s current population (3.03 billion people) are on some type of social media and 64% of online shoppers state that a video on social media helped them make their decision.”

The separate and unique features of each social media platform are becoming a decisive factor when it comes to targeting audiences and potential customers. While search engines are basically tools for searching the right data, social media are actually more of a boutique platform for their users. That means that opting to use social media in addition to focusing your efforts on Google and other search engines mean you’re able to choose between many more roads to reach your next car shopper.

In other words, your business page will undoubtedly help you establish an identity for your business; however, running an ad will open the door for you to reach the biggest optimized market you could have dreamed of. Combined with properly executed car dealership SEO strategy, the possibilities are virtually endless and the absolute best part is – you’re in complete control of everything, including your investment. You can even go further and add character to your dealership business by creating interesting and creative ads that suit your specific needs. If you have a good and experienced guide (i.e. a professional automotive marketing agency) helping you along the way and ensuring you only make the right decisions, you’ll be able to increase your ROI both instantly or gradually – whichever you prefer.

Have you ever run ads on any social media? If not, don’t you think you’re missing out on the biggest opportunity all of your competitors are already capitalizing on?

How Can Email Marketing Help You Win Over The Closest Prospective Customer?

When you observe ROI (return on investment) alone, email campaigns actually represent one of the best digital channels for maximizing results. Why is this so? According to a study by Econsultancy, “the revenue generated from email marketing is rising, with 68% of companies ranking email as the best channel for ROI.” This means that emails are still the most trusted way to become engaged in communication – if you can win the trust of your next customer, that is. When talking about looking for daily updates, inboxes continue to be the most important and personal place to start one’s search. In other words, a potential client can easily skip a Twitter or Facebook post; but, this is not the case with an email – unless the person is intentionally choosing not to read it – and that is exactly where the email marketing strategy plays a crucial role.

car dealership seo car dealership seo Why Digital Marketing is A Must For Car Dealerships in 2018 3 1

To clarify – there is absolutely NOTHING SURPRISING about these results. After all, people tend to spend over 30 hours a week reading emails, on average. So, email campaigns can be a huge help for car dealers who are serious about reaching potential car buyers with the use of this high-performing tactic. The thing is, you first need to learn how to generate your subscription list for prospective customers.

My question to you is – did you send an email to your past buyers notifying them of the last post you did for that new car on your website/lot?

What Is The Proper Way To Implement A Digital Marketing Strategy For A Car Dealership Business?

To be quite honest, you already pretty much know all the steps required for implementing a proper digital marketing strategy for your car dealership business – if you’ve read everything aforementioned, of course.

If I were to provide you with a detailed, step-by-step manual that explains not only what you need to do in detail, but why you need to do it as well, that’s something that would be difficult. Not because I’m stingy or anything, but because it’s impractical: this a pretty long blog as it is and the last thing I want to see is you becoming irritated, tired or plain bored.

A far easier way that can work for both you and me would be to allow me the opportunity to provide you with the expert knowledge you seek and at the same time, to demonstrate why and how having your business can be very lucrative for the both of us.

You can request the PDF via the button below (We don’t share your info or send spammy emails) that shows you a bit about how we actually craft custom and effective digital marketing campaigns for our clients, or you can alternatively use this free guideline by yourself. Enjoy!

I Want the Guide

 

Thanks for reading the long blog with patience. The blog won’t be possible without the help of

Mahfuzul Hasan [ Idea Generation and SEO ]
Lynda Keleer [ Writing ]
Ella Houghton [ Editing ]
Kaikobad Hossain [ SEO & Research ]

Blog for Business

We are living in a business era of marketing and promotion. The more face value you have, the more expensive you are! Every business is looking for new ways of promotion to win the competition. And when the media is the internet, there are too many options that you can get confused about easily.

Blogs have never been into the limelight due to its casual nature. Blogs are supposed to be for general readers and knowledge seekers. And that is the magic formula! Business is all about general people as they are the prospective customers, right?

Being Low Profile is The Prime Sign of High Profiles, and that is what about BLOGS!  BLOGS! The Best Thing For Your Business Banner1
BLOGS! The Best Thing For Your Business pie chart xxl  47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
BLOGS! The Best Thing For Your Business pie chart xxl  37% of marketers say blogs are the most valuable type of content marketing. (Source: BlogHer)
BLOGS! The Best Thing For Your Business pie chart xxl  By 2017, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
BLOGS! The Best Thing For Your Business pie chart xxl  92% of companies who bl og multiple times per day have acquired a customer from their blog. (Source: HubSpot)

BLOGS! The Best Thing For Your Business really 1

Yeah! Those are truths. It should not give you a heart attack but a bit of sadness if you are not using blogs as your marketing tactic yet.

A natural question comes to mind when you are so much biased to blogs. Which is –

Why Blogs? Why not other paid tactics?  BLOGS! The Best Thing For Your Business banner2

You can always use other methods. But you must compare the outcomes to get best ROI. Also, each method and tools available in the market have distinct features and usefulness. Now the very next question comes into mind is –

Why is Blog the better choice?  BLOGS! The Best Thing For Your Business banner3

I would say the blog is more a must thing rather a choice. Let me give you some points to defend my judgment.

BLOGS! The Best Thing For Your Business pie chart xxl 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)

Blogs are more like free thoughts, reviews, emotions and informal texts which contain information people love to read and consider as a source of easy knowledge. Blogs have the power of winning the trust of the audience since they are written mostly with an objective of general knowledge share.
BLOGS! The Best Thing For Your Business pie chart xxl 61% of U.S. online consumers have made a purchase based on recommendations from a blog. ( BlogHer)

On the internet, people take a decision of purchasing a product when he/she is convinced reading texts/blogs about it. Mostly reviews and knowledge sharing posts. So, a business owner can always use blogs for increasing his/her sale.

BLOGS! The Best Thing For Your Business pie chart xxl Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)

Blogs are the source of easy knowledge. When you share knowledge about the industry/product/service, it shows how good the company/business is in its area of business. And, that is something builds the good will/impression for the company.

BLOGS! The Best Thing For Your Business pie chart xxl B2B marketers who use blogs generate 67% more leads than those that do not. (InsideView)

Blogs could be the best weapon for generating leads which could be used for increasing sales. A simple lead generation form as an inclusion of the blog can do this easily. But, the blog has to be something important and useful to read. Your audience gets impressed and leaves hi/her email address as fruit, Hola!

Let's Save Some Money!  BLOGS! The Best Thing For Your Business banner4

Blogs are cheaper in price comparing to other text formats like sales copy or newsletter(Though those are also important and useful) when you hire a writer(me!).

BLOGS! The Best Thing For Your Business pie chart xxl Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.(HubSpot)

Other than that, if you are running a PPC campaign, the network will charge you for each impression or click, right? Now think about a blog, you pay your writer once to craft it and publish, after that you can eat the fruits for free till the world ends. That is helpful for a much better-pointed investment. (Yeah, there is a bit of my promotion lol)

Google is The BOSS!

BLOGS! The Best Thing For Your Business pie chart xxl On average, companies that blog receive 434% more indexed pages. (HubSpot)

Blogs are the most favorite content type of Google. Google focuses on general audiences, and blog is something written for general audiences. Besides, a blog campaign using targeted KWs can boost a company’s SE rank, and that is not magic. Secrets behind are –

  • Blogs are something people share on social medias.
  • Blogs are something people hit like for.
  • Blogs are something people like to refer to their friends when it is something useful.
  • Blogs are something people read more than any other texts available on the internet since they are considered non-commercial.

The Color is always More Appealing Than Black and White!

Nowadays the blogs have become far more powerful with multimedia contents. Attractive banners, infographics, and even videos are getting used for serving information in a much smarter way. When you are pointing your audience with different senses, the possibility of convincing the audience increases in many times, makes sense right?

More Options Mean More Useful!

In today’s word, the blog has different formats. Text, Image, Audio, Video, etc. Each type has its power of the engaging audience. It will be your decision which one you need in a certain scope. When you have more than one option, you can make more suitable use of that tool.

BLOGS! The Best Thing For Your Business bored girl1

Bored and tired of reading? Too lengthy? Not my fault! You wanted the proof lol. Those points should earn me some blog writing orders by now! lol.

Now The Challenging Part!

The statistics I have shared by now should tell you that smart business already using blogs to generate more sells. And certainly, some of them are your competitors. Now how to defeat them? Good question when the answer is “Smart Blogs.” If you are different from the crowd, you will always grab the attention. That is the trick; you have to focus on the innovative ideas when you or your writer is crafting a blog. Always make your blog interesting with images, videos and even audios in some cases. Study your audience’s psychology so that you know what you need to add and what not on your blog.
In the business world, winning is all about right investment following innovative ideas. Your business ideas should have a source of your target audience’s psychology. If you know your market; you know what to sell and how to sell. And, right kind of blog campaign could be the answer of ‘How.’

If you need any help regarding content writing or digital marketing or any consultation, I would love to come forward. You can send your queries through the RED BUTTON  called Free Quote top right on this screen. I will get back to you.

Thanks for reading my post, it means a lot to me 🙂

Blog Writing Services

According to a report conducted by Technorati back in 2013, blogs have a big influence in the buyers purchasing decision of 31% buyers. Moreover, the owner of Crazyegg, the renown Internet Marketing guru Neil Patel reported having received over 100,000 visitors to his blog in less than a year. Thanks to his consistent blogging !!!

Blogging emerged as a platform or cyberspace where people could express their opinions or share their daily experiences. Yet, over time, blogging got to become the ultimate online tool for traffic generation.

Business owners may have different purposes when keeping a blog. Some focus on providing information, other on interacting with their customers, some others to establish their brand or name. In all cases, the underlying purpose of a blog is the promotion of services or products. This can be successfully achieved if the blog is properly managed.

A few years ago, being an Internet marketer was easier. Social media were a golden goose, and having a good Facebook page with a considerable amount of likes was all you needed for a successful media strategy.  However, Google has been changing its algorithm, and organic reach on Facebook has suffered a noticeable decline. Although social media presence is still mandatory, it´s not enough. So, counting on a website, having corporate accounts on the different social media are basic online tools, but having a blog or a blog section within your business website is what can make the biggest impact when it comes to positioning your business and attracting visitors.

Let´s overview the ways a blog can actually lead you to commercial success:

1- Ranking high with great content!

Ranking  Business + Blogs = More Business traffic 1597342 960 720

Search engines, such as Google, adore new content! Your blog posts need to provide useful content, be reader-friendly and be search engine optimized. Basically, besides providing catchy and valuable content, SEO concepts need to be applied in each blog post to help your site rank within the first results for the proper and relevant keywords.

2-Get ready to receive a load of visitors!
Visitors  Business + Blogs = More Business website 1292338 960 720

Publishing informative and/or entertaining articles will increase users trust as well as traffic to your website. A good blog posts author will take advantage of inbound links to direct your visitors to the main pages of your website. Additionally, the more new content you upload, the more chances you will have to reach more public and increase traffic to your website. Not to mention, of course, that consistently uploading optimized content to your blog will contribute to point 1 too!

3-Let your blog create your reputation

Typically, people don´t type the name of a company. They usually end up on a company´s website when searching for information or solutions to a particular issue. “How can I…?”, “Why…”, “How To…?”, “What is the best..?”.  Regardless of your business field, if you can answer their questions, solve their needs, you will be positioning yourself or your brand as an expert. You will be building trust on the information you provide and, consequently, on the products or services you offer.

Providing quality content is vital. It´s not about writing about the wonders of your products or services; it is about giving the readers the information they need. If you build trust providing valuable information, you will soon establish your business as a leader in the industry, no matter how small your business may be.

4- Blogging to gain clients´ unconditional loyalty

Customer Loyalty  Business + Blogs = More Business 15 1492246702 friend

 Through an active blog, you can interact with your visitors. You can engage them to comment on your post by asking them for their opinions, or simply allow them to make comments, ask questions or give feedback. Reading and responding to your visitors ´comments and questions will create affinity and rapport while providing you a valuable insight on your visitor’s opinions and needs. Furthermore, you can even use your blog to try new ideas and get instant feedback.

Lee Oden (Digital Marketing strategist, author, and speaker) once said:  “Content is the reason search began in the first place.” So, people browse primarily searching for content. And given considering that there is a constant bombarding of new content filling the cyberspace, it is providing the best possible content what can make a blog reach and retain visitors.

Here lies the importance of taking the most advantage of every uploaded blogpost. No one can afford to risk a reader because of bad content. To make a simple post a real Internet marketing tool, it is then crucial to let an expert do it. An experienced content writer knows how to present interesting and valuable information while making the post engaging and reader-friendly. Also, a professional content writer will apply the best and latest SEO practices to make the website rank on the first pages, thus reaching the largest amount of readers.

Each reader – or visitor- is a potential client. So, would you risk not reaching them because of poor content?

A leader in any business area knows the importance of delegating. Learn from the leaders, and delegate each task of your business to an experienced professional. Apply this to blogging too and see your business grow!

The simplest way to explain the importance of your website is to tell you that it is your voice, IT IS YOU! In this virtual world, you really don’t get the chance to put on your best suit or dress and stand before a crowd that has come to listen to what you have to say. If you were in this type of scenario then you would definitely want to look better than anyone else that is presenting themselves and be better prepared than them. That is why you need to build a website better than the rest and you may want to use the best website developer to do.

Okay, now you may be feeling a little down at that last sentence thinking about the hefty price that can come with using a professional website developer. It doesn’t have to be that way. There are a few things that really escalate the cost of building a website.

Too elaborate of a web platform

Many times when the new web owner decides they are going to pay to have their site built they figure they might as get the most flashy and elaborate web platform there is. This is where it starts to cost big bucks. The more elaborate the web platform the more difficult it is to build so it is more time consuming for the web builder. The solution is to go with a simple web theme and design which doesn’t mean you are going to be sacrificing anything. It doesn’t mean that yours will be any less effective than your competitors. The design is only one part of it and if you save some money here it allows you to expand more if necessary in the other very important parts of web development.

Maintenance costs

Its much more difficult for the site owner to maintain later when a web platform is complex or extravagant. You want to have yourself in a position where you can control your site once it is complete.

No plan to carry through

Starting a website demands a plan. Otherwise out of desperation and excitement you start buying professional services that you are just not ready for. If money is tight, then start with the basic website building plan. Having done right the first time is going to give you the right start and you won’t flounder or end up with a site that has a little bit of everything and a whole lot of nothing. You have to think about your web design, your content, your target market, lead generation, social marketing and it goes on. Start by focusing on one thing at a time, and this is where your plan comes in. Now it can be pretty difficult to draft a plan when you don’t really understand all the necessities of web building.

Just these three areas that we have talked about is automatically going to set you up to have a website that truly is better than the rest. What we mean by better than the rest are your competitors. Now sure they may already have a website with all the bells and whistles, but you will too but only the ones that are truly going to pay off for you if you decide to build a website the right way.

If you are interested in knowing more about website planning then be sure to come back and visit us as we are going to have a draft plan that will act as a roadmap for you to follow to help you with your web presence.

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