An experienced freelance copywriter equally experienced in SEO, SEM, SMM and Web Development with WordPress. Lives in Montreal, Canada.
We are living in a business era of marketing and promotion. The more face value you have, the more expensive you are! Every business is looking for new ways of promotion to win the competition. And when the media is the internet, there are too many options that you can get confused about easily.
Blogs have never been into the limelight due to its casual nature. Blogs are supposed to be for general readers and knowledge seekers. And that is the magic formula! Business is all about general people as they are the prospective customers, right?
47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
37% of marketers say blogs are the most valuable type of content marketing. (Source: BlogHer)
By 2017, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
92% of companies who bl og multiple times per day have acquired a customer from their blog. (Source: HubSpot)
Yeah! Those are truths. It should not give you a heart attack but a bit of sadness if you are not using blogs as your marketing tactic yet.
A natural question comes to mind when you are so much biased to blogs. Which is –
You can always use other methods. But you must compare the outcomes to get best ROI. Also, each method and tools available in the market have distinct features and usefulness. Now the very next question comes into mind is –
I would say the blog is more a must thing rather a choice. Let me give you some points to defend my judgment.
81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
Blogs are more like free thoughts, reviews, emotions and informal texts which contain information people love to read and consider as a source of easy knowledge. Blogs have the power of winning the trust of the audience since they are written mostly with an objective of general knowledge share.
61% of U.S. online consumers have made a purchase based on recommendations from a blog. ( BlogHer)
On the internet, people take a decision of purchasing a product when he/she is convinced reading texts/blogs about it. Mostly reviews and knowledge sharing posts. So, a business owner can always use blogs for increasing his/her sale.
Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)
Blogs are the source of easy knowledge. When you share knowledge about the industry/product/service, it shows how good the company/business is in its area of business. And, that is something builds the good will/impression for the company.
B2B marketers who use blogs generate 67% more leads than those that do not. (InsideView)
Blogs could be the best weapon for generating leads which could be used for increasing sales. A simple lead generation form as an inclusion of the blog can do this easily. But, the blog has to be something important and useful to read. Your audience gets impressed and leaves hi/her email address as fruit, Hola!
Blogs are cheaper in price comparing to other text formats like sales copy or newsletter(Though those are also important and useful) when you hire a writer(me!).
Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.(HubSpot)
Other than that, if you are running a PPC campaign, the network will charge you for each impression or click, right? Now think about a blog, you pay your writer once to craft it and publish, after that you can eat the fruits for free till the world ends. That is helpful for a much better-pointed investment. (Yeah, there is a bit of my promotion lol)
Google is The BOSS!
On average, companies that blog receive 434% more indexed pages. (HubSpot)
Blogs are the most favorite content type of Google. Google focuses on general audiences, and blog is something written for general audiences. Besides, a blog campaign using targeted KWs can boost a company’s SE rank, and that is not magic. Secrets behind are –
- Blogs are something people share on social medias.
- Blogs are something people hit like for.
- Blogs are something people like to refer to their friends when it is something useful.
- Blogs are something people read more than any other texts available on the internet since they are considered non-commercial.
The Color is always More Appealing Than Black and White!
Nowadays the blogs have become far more powerful with multimedia contents. Attractive banners, infographics, and even videos are getting used for serving information in a much smarter way. When you are pointing your audience with different senses, the possibility of convincing the audience increases in many times, makes sense right?
More Options Mean More Useful!
In today’s word, the blog has different formats. Text, Image, Audio, Video, etc. Each type has its power of the engaging audience. It will be your decision which one you need in a certain scope. When you have more than one option, you can make more suitable use of that tool.
Bored and tired of reading? Too lengthy? Not my fault! You wanted the proof lol. Those points should earn me some blog writing orders by now! lol.
Now The Challenging Part!
The statistics I have shared by now should tell you that smart business already using blogs to generate more sells. And certainly, some of them are your competitors. Now how to defeat them? Good question when the answer is “Smart Blogs.” If you are different from the crowd, you will always grab the attention. That is the trick; you have to focus on the innovative ideas when you or your writer is crafting a blog. Always make your blog interesting with images, videos and even audios in some cases. Study your audience’s psychology so that you know what you need to add and what not on your blog.
In the business world, winning is all about right investment following innovative ideas. Your business ideas should have a source of your target audience’s psychology. If you know your market; you know what to sell and how to sell. And, right kind of blog campaign could be the answer of ‘How.’
If you need any help regarding content writing or digital marketing or any consultation, I would love to come forward. You can send your queries through the RED BUTTON called Free Quote top right on this screen. I will get back to you.
Thanks for reading my post, it means a lot to me 🙂
Having your website developed is probably something you will want to leave in the hands of the professional web developers. Although with so many free site building adventures available on the internet it is easy to be tempted to build your own site. There is nothing wrong with this and it really does give you an introduction into the web building process.
You will probably find though that after awhile you will be just too limited in what these free sites will allow you to do. You will soon gain a hunger to have a professional site built that is going to give you all the opportunity you need to build your web business to the level of success that really is possible.
It all begins with choosing the right web developers. This means that you need experts in this field that are going to work with you by including you in the step by step process. Otherwise you are going to feel lost and not in control. It is imperative that you always feel confident as being in control of your business which includes your site.
It is going to be really tempting to have flashy graphics and super looking website. This desire is because you are focusing on what you want your visitors to see. Yes, this is very important, but first you have to devote your thinking as to how the search engines are going to see your site. Don’t forget that the search engines use robots or crawlers to view your site and they don’t perceive visually like you or your visitors do.
So the goal here is to please both worlds. Your visitors world and the search engine world.
You may have heard of html, and even know a little about it by now. To the search engines this complex language is the most understandable to them. So this means your site has to be html friendly for them. One area that often gets ignored is the non text content. These are items like your images and flash files. Chances are you are not too familiar with these and that is just one reason why you will want to depend on professional web builders to do your site building for you. Once the important features are put in place it is easy for you to maintain your site afterwards because you basically have the right foundation in place for you.
Another thing that the search engines have to be able to decipher is your links. By having these presented in a good structure it means the crawlers or spiders are able to follow an easy path. Much of the work here goes into building the navigation of your site properly.
Another area of importance and this one you are very familiar with is your keywords. Your use of keywords helps the search engines to sort out where they need to place you in your index. This means that the content that is going to be easily indexed from your site has to contain those key words.
This can all be a little overwhelming and it really is the technical size of your search engine optimization. By knowing some of the technicalities that are involved with your web development it may help to take out some of the sting of what you think has been your failure while trying to build a site that just isn’t getting you the right results.
Be sure to leave a comment here about your web development frustrations, and please contact us if you think our most reasonably priced services are what you need to scale up your business.
When you see many businesses on the Internet today it leads one to thinking that it really is an easy task to get a company going on the web. While it is certainly different than building a business on land, it does come with its challenges. There is a lot more learning when it comes to setting up your company on the Internet, and it certainly has its fair share of frustrations. Often what happens is, a new “soon to be” web business owner will enthusiastically work on their site for weeks or even months, and then all of a sudden launch day arrives. The owner then sit back and excitedly awaits for the multitude of traffic that he or she is sure that the site is going to generate. Days go by and traffic trickles in with new visitors adding up to one or two per day, and the new site owner is absolutely devastated.
So how does one go about unlocking the mystery to creating a simple money making online business?
Questions similar to this are common ones that are presented to Krypton IT on a regular basis. We make every effort to answer our client’s questions to help relieve their frustration and get them set on the right path to generate leads, that in turn will generate the money that they’re expecting from their business. By joining our newsletter you too will get many of the answers that you are looking for to help scale up your business. All you need to do is fill out easy form here, and as a special gift to get you started you will receive our exciting report on “Unlocking the Mystery to a Simple Money Making Online Business”. Now we know you may be skeptical because of the hordes of junk mail that comes to your inbox. We guarantee you that we will not bombard you with useless materials or take up too much of your time with our newsletter. However, you are sure to find that that the tips, hints and information that this monthly newsletter will give you, will surely help you in many different areas of making your business a success.
So go ahead don’t wait! Become an informed business owner. Contact us using any of your favorite ways.