According to a report conducted by Technorati back in 2013, blogs have a big influence in the buyers purchasing decision of 31% buyers. Moreover, the owner of Crazyegg, the renown Internet Marketing guru Neil Patel reported having received over 100,000 visitors to his blog in less than a year. Thanks to his consistent blogging !!!
Blogging emerged as a platform or cyberspace where people could express their opinions or share their daily experiences. Yet, over time, blogging got to become the ultimate online tool for traffic generation.
Business owners may have different purposes when keeping a blog. Some focus on providing information, other on interacting with their customers, some others to establish their brand or name. In all cases, the underlying purpose of a blog is the promotion of services or products. This can be successfully achieved if the blog is properly managed.
A few years ago, being an Internet marketer was easier. Social media were a golden goose, and having a good Facebook page with a considerable amount of likes was all you needed for a successful media strategy. However, Google has been changing its algorithm, and organic reach on Facebook has suffered a noticeable decline. Although social media presence is still mandatory, it´s not enough. So, counting on a website, having corporate accounts on the different social media are basic online tools, but having a blog or a blog section within your business website is what can make the biggest impact when it comes to positioning your business and attracting visitors.
Let´s overview the ways a blog can actually lead you to commercial success:
1- Ranking high with great content!
Search engines, such as Google, adore new content! Your blog posts need to provide useful content, be reader-friendly and be search engine optimized. Basically, besides providing catchy and valuable content, SEO concepts need to be applied in each blog post to help your site rank within the first results for the proper and relevant keywords.
2-Get ready to receive a load of visitors!
Publishing informative and/or entertaining articles will increase users trust as well as traffic to your website. A good blog posts author will take advantage of inbound links to direct your visitors to the main pages of your website. Additionally, the more new content you upload, the more chances you will have to reach more public and increase traffic to your website. Not to mention, of course, that consistently uploading optimized content to your blog will contribute to point 1 too!
3-Let your blog create your reputation
Typically, people don´t type the name of a company. They usually end up on a company´s website when searching for information or solutions to a particular issue. “How can I…?”, “Why…”, “How To…?”, “What is the best..?”. Regardless of your business field, if you can answer their questions, solve their needs, you will be positioning yourself or your brand as an expert. You will be building trust on the information you provide and, consequently, on the products or services you offer.
Providing quality content is vital. It´s not about writing about the wonders of your products or services; it is about giving the readers the information they need. If you build trust providing valuable information, you will soon establish your business as a leader in the industry, no matter how small your business may be.
4- Blogging to gain clients´ unconditional loyalty
Through an active blog, you can interact with your visitors. You can engage them to comment on your post by asking them for their opinions, or simply allow them to make comments, ask questions or give feedback. Reading and responding to your visitors ´comments and questions will create affinity and rapport while providing you a valuable insight on your visitor’s opinions and needs. Furthermore, you can even use your blog to try new ideas and get instant feedback.
Lee Oden (Digital Marketing strategist, author, and speaker) once said: “Content is the reason search began in the first place.” So, people browse primarily searching for content. And given considering that there is a constant bombarding of new content filling the cyberspace, it is providing the best possible content what can make a blog reach and retain visitors.
Here lies the importance of taking the most advantage of every uploaded blogpost. No one can afford to risk a reader because of bad content. To make a simple post a real Internet marketing tool, it is then crucial to let an expert do it. An experienced content writer knows how to present interesting and valuable information while making the post engaging and reader-friendly. Also, a professional content writer will apply the best and latest SEO practices to make the website rank on the first pages, thus reaching the largest amount of readers.
Each reader – or visitor- is a potential client. So, would you risk not reaching them because of poor content?
A leader in any business area knows the importance of delegating. Learn from the leaders, and delegate each task of your business to an experienced professional. Apply this to blogging too and see your business grow!